Why Are So Many Super Bowl Commercials Released Before The Game?

CBS Boston

BOSTON (CBS) – You can’t have the Super Bowl without the commercials and, once again, corporate America is investing millions of dollars to capture 30 seconds of your attention.

So why do so many companies now release their ads before the game?

“On one level that seems counterintuitive. Isn’t the whole point that you’re surprised and you’re all talking about it. You’re seeing the stuff for the first time. And that’s true,” Robert Thompson, a professor of pop culture at Syracuse University, told WBZ NewsRadio 1030.

“But now, there is so much more economic efficiency in putting these ads up, which means you can often have tens of millions of people have seen an ad before you even get to the Super Bowl itself. Then it plays on the Super Bowl to 110 million people and then a bunch of people see it on the “best of” collections on…

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