Originally posted on Variety:
Other than “Behind the Candelabra,” anointing “Breaking Bad” as TV’s best drama felt like about the only sure thing on an Emmy night that was largely filled with surprises. Yet the show’s crowning moment is the sort of rare success story that promises to be analyzed more closely than a batch of Heisenberg’s product in the click-driven build-up to the show’s Sept. 29 finale.
Frankly, the fact “Bad,” once one of those little shows that could, would wind up creating such a wide pop-culture footprint is a triumph all its own, as well as a testimonial to the power of word of mouth, which — more than any other single attribute — has contributed to the show’s explosion.
Series creator Vince Gilligan might have graciously credited Netflix with his program taking off — in the same way he acted surprised when its name was…
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